The conference is organized by the Croatian Association for Direct and Interactive Marketing (CRODMA), in cooperation with several academic institutions, including the University of Zagreb Faculty of Organization and Informatics, University North, the Department of Economics of the University of Zadar, the Faculty of Economics and Tourism “Dr. Mijo Mirković” of the Juraj Dobrila University of Pula, the Faculty of Economics of the Josip Juraj Strossmayer University of Osijek, and the College of Applied Sciences “Lavoslav Ružička” in Vukovar.
The organizers invite the academic community, researchers, and practitioners to contribute to the conference with papers on topics related to marketing, in either Croatian or English. The deadline for full paper submission is 1 June 2026.
Accepted papers will be published in the conference e-Proceedings, while selected papers will be considered for publication in the journal CroDiM. Detailed information is available on the official website www.crodma.hr.
Starting this year, the conference will adopt a biennial format (held every two years), further emphasizing the focus on improving the quality of scientific contributions and increasing visibility in relevant indexing databases.
FOI and its partners are pleased to once again host the international academic community in Varaždin and invite all interested participants to join this important academic event!
